30 Years Of Auto Body Repair Excellence
In 1984, Roland D. Benjamin co-founded ABRA Auto Body. Located in Fridley, MN, the first location featured modern high-tech equipment, a highly trained staff, and a clean, customer friendly environment. From the first day, ABRA’s team set out to provide quality repairs and superior customer service.
ABRA’s approach to business quickly earned the support of vehicle owners and major insurance companies. This near-instant validation of ABRA’s business model led to the opening of a second facility only eight months after the first shop opened.
In 1987, ABRA launched a franchise program to manage accelerated growth. In two years, ABRA grew to eleven locations in multiple states. Responding to consumer needs, ABRA added certified glass installation services to its collision repair centers. ABRA Auto Body & Glass now includes full-service mobile glass replacement and windshield chip repair.
By 1992, ABRA continued to add auto body repair services. Paintless Dent Removal (PDR) offered consumers a viable alternative for low-cost repairs involving dings or dents commonly known as “parking lot rash”. ABRA’s Paintless Dent Removal Division became a significant part of ABRA’s annual sales. With the rapid acceptance of PDR, ABRA created a traveling “Catastrophe Team” to support vehicle owners and major insurance companies after severe hailstorms.
ABRA has continued to open new locations. Financially sound, the company funds growth primarily from operating profits. Each new location champions ABRA’s get the job done Right the First Time, On Time® mission.
With our experienced and talented management team and staff, ABRA’s plans for accelerated national growth over the next several years include acquiring existing facilities and building new locations.