"What is it your customers want most?"
Quality. They fear that the work won't be done right. That something will be overlooked or inferior parts will be substituted or corners will be cut. If they could be reassured that their repair center would do only guaranteed, top-quality repairs, that they'd get it right the first time and on time - the way ABRA does it - they'd feel much more confident.
Convenience. After an accident - once they've checked to make sure they're physically OK - there's a sinking feeling drivers describe. Their mind flashes to all the complexities and inconveniences they'll face getting their car repaired. If they knew with one phone call they could make all those hassles disappear - like the call to ABRA can - they'd be much more comfortable.
Speed. People who've had their cars repaired recently talk a lot about the disruption. One minute they're going about their lives, then suddenly everything is put on hold. If they could be sure they'd be back to normal soon - like they can be with ABRA - you'd have happy customers.
"Let us be your partner - your preferred collision repair provider."
ABRA understands what the insurance community wants and needs. When you get a call from someone with a dented quarter panel, your goal is a satisfied customer. When you send them to an ABRA repair center, you can be absolutely certain that your customer will enjoy all the advantages of:
- Repairs that restore their vehicle to pre-accident condition.
- Convenient, genuinely helpful service.
- Reduced cycle time.
- A price that is cost conscious.
The bottom line will be a satisfied customer.
And isn't that what your business is all about?