Baron Concors is Chief Information and Digital Officer at Abra, responsible for the strategy and execution of technology to transform every facet of the business including the customer, team member, and carrier experience.


Previously, Baron held roles as Chief Digital Officer at Pizza Hut and Chief Information Officer of YUM Restaurants International where he had technology responsibility for over 40,000 restaurants in 120 countries. He led the mobile ordering revolution with the introduction of the Pizza Hut app in 2009, which Apple featured in one of their commercials. Prior to that, he held leadership positions at FedEx and Deloitte Consulting.


Baron holds a Master’s in Business Administration from the University of Tennessee and an undergraduate degree from University of Texas – Arlington.